I am not a big fan of how the culture is currently. But I usually keep my thoughts to myself because in the end, Rap is music, and music is art. Therefore, my opinions are subjective and should be taken as such. No one is 100% right. What is objective and cannot be debated, however, is when someone's work is reused. Commonly referred to in Hip-Hop culture as "biting", it means in my opinion to either plagiarize (blatantly or unintentionally) someone else's work without known permission OR credit. This also includes if it is used in turn to create something else without credit or permission. Under that definition, there are a lot of biters in the culture, and in my series Biter, Not a Writer I want to explore how these artists commit these cardinal sins of music and why you should care as a listener.
I really don’t hate these artists, just the fuck shit that they do that fans or casual observers just let pass. Juice Wrld is another entry into a hybrid rock/rap scene that is saturated with artists such as Lil Skies crooning over trap beats and like lil Skies it's hard to properly judge him because the music is so linked to the sound or "vibe" that a particular song has. Given that, I try to avoid saying much about artists like Juice Wrld because having a discussion about it would consist of me judging him in the realm of hip-hop or R&B and immediately losing any argument I get into. The reason I am going to disregard that and talk about him anyways is because of how the sound of his most recent hit, Lucid Dreams, is a great example of recycling a sound in order to gain appeal not only to the artists fanbase but also appeal to older audiences who remember the original application of said sound and therefore like the newer song because of it.
In order to break down where I'm going with this, I have to break down the original sample and the latest application of the sample prior to this song. The original sample used is a song called "shape of my heart" from artist Sting. Prior to lucid dreams, the most (notable) use of this sample is on Carl Thomas' song "emotional". I know what your thinking: "how is Lucid dreams unethical replication and this isn't"? Well, for a couple reasons. In R&B, using a sample in a song is commonplace and not to be seen as taboo. Not to contradict myself, but the art of sampling is not in just using a song, but being able to flip it into your own sound. The sample used in "emotional" is an example of top-notch sampling because it used very little of the sample in the song, so little that you only realize that it is indeed a sample in the closing 5 seconds, where It copies said sample note for note. The instrumentation and melody of the song is a departure from the sampled instrumental in every way shape and form.
Lucid dreams, however, is an example of lazy production. It's something that I cannot blame Juice Wrld himself for. I can blame him for being complicit in making the song, but that’s about it. Lucid Dream's sample of "shape of my heart" adds only a couple of instruments (specifically annoying bass, 808 drums, and the classic hot ass beat clap snare) to the song. All while having the original sampled instrumental playing in the background.
That’s fucking lazy.
Infuriatingly lazy. As a producer, your main goal in life should not be to put snare drums and bass lines over established sounds. You should want more for yourself. In wanting more for yourself, you should be able to know that what you are doing is embarrassing to your craft. Do you really want the shining piece of your portfolio to be a lazy remake of a classic instrumental? Pathetic. We should expect more from producers in this age but it appears that the sound of hip hop has irreversibly regressed to a sound reminiscent of music from the Hispanic community, which is different variations of the same melody with the same instruments. Why experiment with your sound as a producer when you can grab a sound pack from your favorite trap producer and throw in some unique patterns? In my opinion, the more that production work has become accessible for anyone to partake in, the more homogenized the sound of hip hop gets. How can I blame them though? If the people don’t speak out against this low effort, low-quality music, then it just gives industry heads across America the green light to keep promoting and encouraging this behavior for the sake of money.
**Since writing this post, Juice Wrld was sued by Sting's legal team and was rewarded 85% of the Royalties from Lucid dreams. If this doesn’t prove the point of what I said Above, I don’t know what will. If you’re going to steal, at least clear the sample!**